FAQ

Here are the most popular questions we hear during the negotiation process, plus some interesting ones from our current clients

My average service ticket is over $100,000 CAD, and I don't believe my clients can be found online

Our first digital marketing outsourcing client in Canada was a company supplying construction materials to other construction businesses. To be honest, we were initially skeptical about online marketing for such products, especially doubting the effectiveness of Meta (Facebook/Instagram) advertising. The client’s average ticket size was around $30,000 CAD, but could sometimes exceed $500,000 CAD.

In the first month of the ad campaign, with a total budget of $3,000 CAD, the client acquired 23 new leads. One of these leads closed a small sale, roughly $2,000 CAD. We saw this as a positive sign and decided to continue the campaign.

Over three months, the campaign generated over 100 leads, including 7 estimates for over $100,000 CAD. The campaign initially showed negative results for the first three months, with advertising spend exceeding sales revenue from those ads. The situation shifted at the end of the third month when leads from the first month began converting into sales.

We are still actively collaborating with this client, so we cannot disclose many specific figures. However, based on our own experience and our client’s success, we’ve clearly seen that it is both normal and achievable to sell products and services priced above $100,000 CAD online in the North American market.

In fact, there are plenty of other examples. Just Google “Toronto real estate,” then check your Instagram feed – we’re confident you’ll see numerous ads for properties selling for $1 million and higher.

If you can’t get real photos of your projects done, there are three possible solutions:

  • We can purchase them from stock photo banks.
  • We can generate them using AI.
  • We can instruct you on how to capture them yourself. (It’s a philosophical question: who is the artist – you, who explains to the AI what and how to paint, or the AI, which performs the instructions?)

All three options are less ideal than real photos but are still workable. We have experience advertising services with 100% generated content and truly believe that in the near future, this will become the norm.

Regarding guarantees — there are none. You know the rules: you run a business, you take the risks, right?

All we do here is make predictions. The more data we have, the more accurate our predictions are.

If your product/service is useful, if there is an audience with a need that your product/service fulfills, if you have competitors, and if you are operating under market price and performing well — even then, there’s no 100% guarantee, but the chances are good.

Meta Ads

Ten years ago, it was truly challenging to target the right audience. But now, with all the automation tools and learning models, Meta knows so much about you—it’s just crazy!

The good news is that Meta also knows a lot about your customers.

One of the approaches we use works like this: we define a geolocation, age, and a few interests of your potential customer. Then, we start showing your ads to a very broad audience. As ads begin to receive clicks, Meta analyzes the people who clicked on your ads. Meta then shows the ads only to people with online behavior similar to those who clicked your ad!

The more data (clicks) Meta has, the more defined the audience will be.

In theory, after running a campaign for a year or more, you’ll have an almost ideal audience.

In theory… there are a lot of nuances. But yes, in general, it works like this.

Google Ads

Some aspects of Google Ads work similarly to Meta (defining your audience over time with a learning model).

However, with Google, we can be even more precise. We can stick to the exact search terms your audience is “Googling.” So, Google gives us a unique opportunity: to show your offer to a person who is specifically searching for it at the perfect moment.

We would love to work with your existing website or ad campaigns, as it offers mutual benefits:

  • You have prior experience managing your digital marketing campaigns, so you understand our process.
  • We gain valuable real-world data about your business’s online presence.

We define success by your business goals. For leads-focused campaigns, success is measured by the quantity and quality of inquiries. For sales-focused websites, it’s about direct conversions. We provide regular reports on key performance indicators (KPIs) relevant to your objectives.

Our goal is a long-term partnership, and we understand that this is possible under one condition: if we deliver results. These results are not merely a functional website or ad campaign, clicks, or anything else, but direct sales or qualified inquiries for your business.

We cannot guarantee a specific outcome, nor can we even promise it. However, by working with us, you can be confident that we will do our utmost to deliver results.

It is not only possible; it is something we might ask you to do if we find your offer is not specialized enough. The reason is simple: a lower price per lead/sale.

It’s easier for Meta and Google’s targeting algorithms to find your customer if you are promoting a more specific offer. Easier means more targeted traffic to your website and, as a result, more inquiries to make you satisfied with your ads so you will continue investing in advertising.

Check “How do you ensure my ads reach the right audience?” to learn more about those algorithms.

Let’s say you sell sports shoes. You could advertise “sports shoes for everybody” for all genders, ages 18 to 65+, and all-purpose shoes in various colors. No problem, many of your competitors do that and achieve some results.

Or, you could diversify your offer into 5-10 different segments and advertise them separately. One such segment could be “Women’s sports shoes for running, large and extra-large sizes.” Pretty specific, right?

Once such a campaign starts to receive its first clicks, leads, and sales, Meta/Google AI learning models come into action. They will then show your ads to an audience with online behavior similar to those who took action on your ads. Similar online behavior means good chances that this person is a woman looking for running shoes, and she has a large foot size — basically, she’s your perfect buyer. This applies to one of the segments of your goods, of course, assuming you have segmented your offer and your offer is sufficiently specified.

Our “initial setup” campaigns, to put it simply, represent the first, foundational step into digital marketing. We cannot move forward without them.

Regular maintenance of any advertising campaign (digital or otherwise) typically follows these steps:

  1. We try something new.
  2. We measure the results.
  3. We make a decision: should we continue, or should we try something else?

By “something” we mean new ad creatives, texts, or audiences; new placements; or perhaps a completely new offer, among other possibilities.

This is precisely what we do during our “Support and Improve Sessions.”

Usually, one session per month is enough to keep ads updated. Depending on the number of services you promote, it could be up to 20 sessions per month.

You’ll have 100% control of your website’s admin panel, hosting, and all the advertisement accounts we create and use for your marketing campaign.

We can also share instructions on how to manage all these aspects.

We can report to you every single thing we do with your marketing in very precise technical detail. Alternatively, we can skip all of this and communicate in terms of “here’s the investment, and here’s the return on that investment.”

So, it’s up to the client — control as much as you want.

Got a specific question about your advertising campaign?

Reach out and let’s discuss it face-to-face

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