We'll deliver your offer to the most relevant audience
- Complete setup and launch (Google/Meta)
- Clear reporting
- Measurable results
How it works
Meta ads
Where ads are displayed (Placements): Facebook/Instagram Reels, Stories, Feed, Facebook Marketplace… Meta allows us to advertise through over 20 placements, and we use all of them.
Audience Targeting: Meta allows us to define an audience for our ads very precisely, using age, gender, interests, online behavior, job titles, and many more criteria. Moreover, as an ad campaign runs, more and more users will interact with the ad (e.g., click, like, or even place an online order/inquiry on the website). Meta analyzes these individuals and does its best to find more people similar to those who took action with an ad, thus defining the perfect audience over time
Google ads
Where Ads Are Displayed (Placements): Google Search, Google Partners Network (millions of websites with Google ad banners, including popular ones like YouTube, Twitch, Rumble, Gizmodo, and more).
Audience Targeting: For the Google Partners Network, it works similarly to Meta, with different algorithms but the general idea remains the same.
Google Search is a context-based type of digital advertising. It offers a unique opportunity for an advertiser to appear with an offer precisely when a potential customer searches for it at the opportune moment. It works simply and beautifully: when you’re Googling something, let’s say “truck rentals,” the first 3-4 positions at the top of the search results page are Google Search Ads. These could be your ads as well
How much it costs
To Get Started (Setup)
$500 CAD per ad campaign
This covers:
- Ad Account Setup: Setting up your Google and Meta ad accounts.
- Platform Preparation: Getting your pages ready, including:
- Google Business Profile
- Facebook Page
- Instagram Professional Page
- Includes complete setup plus some initial content.
- Measurement Tools Setup:
- Meta Pixel
- Google Analytics
- Integration with your website and conversion configuration.
- Ad Creative Development: Making the ads themselves (images, videos, and text copies).
- Competitor Analysis:
- Every preceding step will be based on this.
- For every business we work with, we analyze its competitors: their offers, their ads, their websites, and even their customer service.
- Campaign Launch.
To Keep Ads Running Well (Support & Improve)
$500 CAD per session
This includes:
- Performance Report:
- How much money was spent.
- How many leads or purchases were received.
- Ongoing Competitor Analysis: This is something we must do constantly because some of your competitors are constantly improving their campaigns as well.
- Ad Campaign Adjustments: Removing outdated ads, creating and launching new ads, and adjusting budgets.
- Launching New Campaigns with new offers
What We'll Need From You
1. Content: This is the main requirement; it secures 90% of the success of any digital ad campaign. We’ll need many pictures, videos, and text descriptions about whatever you sell. This will allow us to do what we’re good at:
- Perform numerous tests.
- Understand your audience better.
- Use this understanding to drive more leads and sales for your business.
2. Patience: It’s possible that we’ll see good results from a marketing campaign right away. However, it’s also possible that we’ll have to go through some additional adjustments, tests, and improvements before any results appear.
3. Participation: No one knows your business better than you do. Our business is your digital ads, but these ads are still going to be about your business. The more we team up, the better the result will be for both of our businesses
Let's Talk
It's not only inexpensive; it's free!
There are many more details to go through. Leave us an inquiry, and let’s meet anywhere in the GTA to discuss everything in person. This usually takes 30 to 60 minutes.